Choose from Couture Couture by Juicy Couture, Couture La La by Juicy Couture, I Am Juicy Couture by Juicy Couture, and Juicy Couture by Juicy Couture. Seen everywhere on the likes of Madonna, Britney Spears, and Jennifer Lopez in 2004, Juicy Couture’s velour tracksuits perfectly epitomized the comfortable decadence of the nascent millennium. Yet the mega-popular brand was only a few years old at the time, having been founded in the late ’90s by two Los Angeles friends.