The ultimate in holding power is here. American Crew Firm Hold Styling Gel uses natural extracts, such as vitamin B5, to help hair look thicker with added shine. Easy to use, just apply to towel-dried hair working from the scalp to the ends. Next, push your hair into your desired style and leave it alone. The gel formula allows for even distribution through hair. You can style with confidence while knowing that this product is alcohol-free and has a low pH to prevent drying your hair and scalp. What sets this gel apart from others is the nonflaking formula that holds your hair in place all day without the unwanted flakes of a product.
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