The Versace fashion house defines its essence as “irreverent luxury expressed by impactful shapes and colors.” But as a Vogue writer once shrewdly observed, the fashion house doesn’t create avant-garde or elegant clothing. Instead “… it makes clothes for red-carpet photo calls in Cannes and parties aboard a rap mogul’s mega-yacht at anchor in Monaco.” Company founder Gianni Versace was also the first to harness the power of celebrity and supermodels at his fashion shows. By combining these with his sexy, bold aesthetic, he helped irrevocably link the Versace name and aesthetic with an aspirational lifestyle.
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