Science is all about experimentation and observing to build knowledge of the world around us. That knowledge then informs the development of theories that can then be verified and tested. This method of research results in innovations that improve the lives of people, including new therapies for diseases and advancements in healthcare. Business is about identifying the requirements of society and creating innovative products that meet these needs, while taking into account growth opportunities, profits margins, and social benefits. Science and business make a powerful team which propels our society forward.
Innovations in science are not always successful without the backing of the business community, which understands the need for the invention and is eager to see it come to market. In many cases, this means that scientists need to become proficient in the business of things.
One way to do this is through the practice of S2B marketing which helps researchers market and sell their research more efficiently while also protecting intellectual property. Some universities have set up up centers dedicated to S2B and a handful of journals have emerged that focus on increasing the effectiveness of S2B marketing.
There is a need in the workplace for “softer” skills, which can help build an excellent foundation for success. This includes critical thinking communication, and management of projects. This is the reason why top universities such as Woxsen offer undergraduate programs that provide students with the skills needed to succeed in the business world. The Bachelor’s of Science program in Business offers 120 credits that include specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also available.
